Portfolio
Holiday Magazine
Strategy and Solution
Holiday Magazine is a quarterly publication for anyone ready to explore the Mornington Peninsula, Gippsland region and other parts of Australia. Tick Tock were approached to regularly maintain the existing website to keep the content consistent with the magazine. In 2008 Holiday Magazine Mornington Peninsula expanded to include the Gippsland region, prompting an entire overhaul of the existing website.
Tick Tock were commissioned to strategise, design and implement a flexible system to accommodate multiple magazines for further expansion of the brand, whilst introducing greater interactivity and a modern interface.
As a regional magazine, it is important that maximum exposure is gained through search engines to generate high traffic and interest for the businesses advertised on the Holiday Magazine. Tick Tock have successfully optimised the website using the latest SEO methods to obtain the #1 spot on Google for multiple keyword search phrases.