Portfolio
Battlezone Playlive
Strategy and Solution
Battlezone Playlive is a laser skirmish experience in the Hunter Region in NSW. This high tech combat simulation incorporates infra-red technology... no projectiles, no mess, no pain or bruising.
Upon researching the project, it was important to get into the mind of a gamer, and results showed that an immersive environment would be an effective marketing tool for this industry. The design was to reflect the high action nature of the business, and inspire individuals and businesses and answer the call to action.
Although there is a strong visual element to the site, there was a strong focus on loading time and ensuring the website is optimized for both the browser and the search engine. The website incorporates various media such as audio and video adding to the interactive nature of the website.